Hello to you, dear Goddess. We are delighted to count you among our valued partners. Shakti. In Sanskrit, this word refers to feminine power: a living, grounded energy that does not seek to justify itself. This intention has been at the heart of the brand since day one. In this document, you will find everything you need to get started and to return to as needed. Who We Are Shakti is a Quebec-based professional cosmetics brand created by estheticians, for skincare and wellness professionals. From the beginning, our vision has been simple: to offer high-performance, sensorial products that are consistent with a more conscious approach to beauty and skincare. Our formulations are developed in the laboratory with carefully selected dermo-botanical active ingredients to deliver visible and noticeable results, without compromising on ingredient quality or the user experience. Our products contain no endocrine disruptors, parabens, chemical preservatives, synthetic fragrances, harsh sulfates, silicones, propylene glycol, mineral oil, PEG, phthalates, or formaldehyde releasers. What we choose to exclude is as carefully considered as what we choose to include. We believe it is possible to combine effectiveness, sensoriality, and skin respect in a single range. SHAKTI is distributed exclusively in professional skincare and wellness spaces: beauty salons, treatment studios, wellness spaces, clinics, spas, massage therapy, yoga, and holistic environments. This choice helps preserve the value of your professional recommendation and the unique experience offered to your clientele. The Brand's Two Worlds The main SHAKTI range is based on more complex formulations developed in the laboratory with a serious concentration of dermo-cosmetic active ingredients. Each product plays a specific role in a complete routine designed to support the skin through its evolution. The treatments were designed to work together in a coherent and complementary way to optimize the experience and results. Textures, scents, sensoriality, effectiveness, and professional expertise: everything is designed to create a distinctive skincare experience. The AYA collection offers a more minimalist and streamlined approach, inspired by the essentials. The formulations are simple, transparent, and made with easily recognizable ingredients. This collection offers an accessible entry point into the SHAKTI universe while maintaining our quality standards. AYA is not a second-tier range: it is a different philosophy, intended for clientele seeking a simpler, more natural, and intuitive approach to skincare. What This Means for Your Space Shakti was designed to support your professional value, never to replace it. The products are an integral part of the experience you offer your clientele. What makes the difference is not just the formulation: it is your expertise, your way of advising, supporting, and personalizing the experience. When products are presented with confidence and integrated into a complete sensory experience—texture, scent, touch, immediate sensation on the skin—interest and customer loyalty grow naturally. The people who frequent these spaces are often already sensitive to the values of clean beauty and slow beauty, which makes the integration of SHAKTI natural, coherent, and credible. Practical Questions How do I place an order? Directly through our professional platform using your already created account. Is there a territorial exclusivity? Shakti does not operate with strict exclusivity, like the vast majority of professional ranges on the market. What protects your center is the quality of your relationship with your clientele and your way of presenting the range with expertise. Can my clients buy online? Our online store exists primarily to support the visibility and recognition of the brand. That said, we actively showcase our professional partners. The complete list of our points of sale is displayed on our website, and we always encourage clientele to buy from their trusted professional. As a partner, you benefit from a professional rate as well as exclusive promotions reserved for institutions, which helps preserve the advantage of going through you. How do I talk about the products to my clients? Always start with the experience: what the skin will feel immediately, the texture, the comfort, the radiance, the sensation left after the treatment. The ingredients, the active ingredients, and the more technical details come next to confirm what the clientele has already felt. Where can I find our new products, promotions, and marketing tools? We strongly recommend that you: • Check your email inbox regularly to read our SHAKTI newsletters• Make sure you follow us on our social media • Go to your pro zone via the client site first • Join our private group SHAKTI Pro intended for partner estheticians It is in these spaces that we share: • Exclusive promotions• New products• Product launches• Reusable marketing tools• Visuals for your social media• Sales tips• Important changes• Events and training Our newsletters also contain several interactive links giving you access to documents, tools, articles, promotions, and additional information to allow you to easily explore the topics that interest you most. Who can I communicate with if I have questions? You can write to us at info@shakticosmetics.com or communicate directly with your representative if you need support or additional information. We are never far away. Thank you for being part of this more human, more conscious, and deeply professional vision of skincare. Thanking you for your trust With affection, the Shakti team
